HTC has people ‘blind test’ the One M9 compared to its competitors in new ads
Blind tests have now reached mobile device related marketing. HTC has taken exactly this approach in three new ads for its One M9.
The handset maker’s representative has regular people test three
aspects of smartphone use by using three devices which are fully covered
by big, bulky cases – so as not to give away what they are.

If you’ve guessed that the HTC One M9 wins every single one of these tests, you were right, amazingly. App opening speed? Check. Sound quality? Check. Low-light selfies? Check.
If you’ve guessed that the HTC One M9 wins every single one of these tests, you were right, amazingly. App opening speed? Check. Sound quality? Check. Low-light selfies? Check.






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